1. Introduction
University Dental Group ("we," "us," or "our"), located at 4051 North Dean Road, Orlando, FL 32817, is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information — including Protected Health Information (PHI) — when you visit our website at www.universitydentalorlando.com, contact us by phone or text, or receive dental services from us.
By using our website or services, you acknowledge that you have read and understood this Privacy Policy.
2. Information We Collect
2a. Personal Information You Provide
We may collect the following information when you contact us, request an appointment, or use our services:
- Full name, date of birth, and contact information (phone number, email address, mailing address)
- Dental and medical history, insurance information, and treatment records
- Payment and billing information
- Emergency contact details
- Communications you send us via phone, email, text message, or web forms
2b. Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address, browser type, and device information
- Pages visited, time on page, and referring URLs
- Cookies and similar tracking technologies (see Section 7)
2c. SMS / Text Message Opt-In Data
If you provide your mobile phone number and consent to receive text messages from us, we collect your phone number and a record of your consent. This data is used solely to deliver appointment reminders, confirmations, recall notices, and other practice-related communications directly to you.
3. How We Use Your Information
We use the information we collect to:
- Schedule and confirm dental appointments
- Provide, manage, and improve dental care and services
- Communicate with you about your treatment, billing, and account
- Send appointment reminders and health-related notifications via phone, email, or SMS (with your consent)
- Process payments and file insurance claims
- Comply with legal, regulatory, and accreditation obligations
- Operate, maintain, and improve our website
- Respond to your inquiries and requests
4. How We Share Your Information
We do not sell your personal information. We may share your information with the following categories of recipients only as described below:
- Service Providers: Third-party vendors who assist with scheduling, billing, communications, or IT services, subject to confidentiality agreements
- Insurance Companies and Payers: To process claims and coordinate benefits
- Other Healthcare Providers: When necessary to coordinate your care
- Legal or Regulatory Authorities: When required by applicable law, court order, or government regulation
- Business Successors: In the event of a merger, acquisition, or sale of practice assets
All of the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
5. SMS / Text Messaging — University Dental Group Appointment & Care Reminders Program
Program Name: University Dental Group Appointment & Care Reminders Program
Program Description: By opting in, you consent to receive text messages from University Dental Group, including appointment reminders, appointment confirmations, recall and preventive care notices, post-visit follow-up messages, and responses to your text message inquiries.
Opt-Out: You can cancel SMS messages at any time. Simply text STOP to the number from which you received the message. After sending STOP, we will send one final confirmation message. You will then no longer receive SMS messages from us.
Rejoining: To rejoin, text START to the same number, or contact our office directly, and we will resume sending SMS messages to you.
Help: If you experience issues with the messaging program, reply with the keyword HELP for more assistance, or reach out directly to us at (407) 679-5151.
Carrier Disclaimer: Carriers are not liable for delayed or undelivered messages.
Message and Data Rates: Message and data rates may apply for messages sent to you from us and from you to us. Message frequency varies based on your appointment schedule. For questions about your text plan or data plan, contact your wireless provider.
Privacy: No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except for aggregators and providers of the Text Message services. For privacy-related inquiries, please refer to our full Privacy Policy at: www.universitydentalorlando.com/privacy-policy
6. HIPAA & Protected Health Information
As a dental practice, we are a covered entity under the Health Insurance Portability and Accountability Act (HIPAA). Your dental and medical records constitute Protected Health Information (PHI) and are governed by our separate Notice of Privacy Practices, which is provided to you at the time of your first visit. This Privacy Policy supplements — and does not replace — our HIPAA Notice of Privacy Practices.
We will only use or disclose your PHI as permitted by HIPAA, including for treatment, payment, and healthcare operations, or with your written authorization. Copies of our Notice of Privacy Practices are available at our front desk or upon request by calling (407) 679-5151.
7. Cookies & Website Tracking
Our website may use cookies and similar technologies to improve your experience and analyze web traffic. You may control cookie settings through your browser preferences. Note that disabling cookies may affect some website functionality.
8. Data Security
We implement reasonable administrative, physical, and technical safeguards to protect your personal information from unauthorized access, use, or disclosure. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
9. Children's Privacy
We provide dental services to patients of all ages, including minors. Personal information about minors is collected only with parental or legal guardian consent, in accordance with applicable law, including the Children's Online Privacy Protection Act (COPPA). Our website is not directed to children under 13 for independent use.
10. Your Rights
Depending on applicable law, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of personal information (subject to legal and HIPAA retention requirements)
- Withdraw consent to receive text messages at any time by replying STOP
- Exercise additional rights under HIPAA as described in our Notice of Privacy Practices
To exercise any of these rights, please contact us using the information in Section 12.
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated effective date. Your continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.
12. Contact Us
University Dental Group
4051 North Dean Road, Orlando, FL 32817
Phone: (407) 679-5151
Hours: Monday–Thursday 8:00 am – 5:30 pm | Friday 8:00 am – 3:00 pm